Marketing Strategy

Lead Generation & Marketing Strategy

Lead generation & Marketing services involves several steps and must comply with the country’s privacy laws. Here are some key points that we follow:

Market Understanding:

Understand your industry and how your services can provide value to it.

Creating Marketing Strategy:

Developing strategies focused on customer engagement and maximizing stakeholders' ROI.

Content Creation & Promotion:

Create compelling, valuable content and distribute it across all business channels.

Lead Nurturing:

Build lasting relationships with leads by sending personalized promotional emails.

Lead Scoring:

Prioritize leads with high potential value.

Sales Team Role:

The sales team plays a vital role in turning leads into customers.

Evaluation:

Evaluate the effectiveness of your plan and adjust it for better results.

Privacy Law Compliance:

Adhere to international privacy laws in all lead generation activities and perform regular audits to ensure ongoing compliance.

Analysing Marketing Plans and Optimisation for ROI

A/B Testing

Conducting several campaigns to assess customer engagement.

Lead Cost Analysis - Organic vs Inorganic

Collaborating with stakeholders to optimize the lead cost for specific campaigns.

Cost per Lead vs Cost per Acquisition

Closely managing allocated budgets to achieve the optimal lead cost and acquisition cost.

Sales Staff Optimisation

Collaborating with sales leaders to ensure sales staff receive sufficient training to enhance customer engagement, ultimately leading to a reduced cost per acquisition.